ECN Traffic Delivery Options

  • ECN tracks and updates email, fax and phone addresses for each contact in our media database (Radio, TV, Cable Systems and Networks)
  • When ECN calls a station, system, or network, we…
    • Speak directly with the Traffic department
    • Ask how they would like to receive instructions:  fax, email or both
    • Verify name, title, phone, fax and email, and all stations that each person handles
    • Track multiple people in the Traffic department, including:
      • Traffic Manager, Assistant, Continuity and Coordinators assigned to specific advertisers
  • Agencies can send instructions to:
    • fax
    • email
    • fax and email simultaneously
    • multiple contacts in the Traffic or Sales departments
  • Traffic distribution is based on each station’s preference as tracked in ECN’s media database
  • Agencies with special or custom media contacts can easily distribute information (ECN stores your custom contacts with your ID)

 

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