We deliver 10,000 commercial instructions every day… and peace of mind every time.
Traffic Accelerated. The innovators of XML automated scheduling and delivery.
Experience. Twenty years of industry insights.
People. A database of over 100,000 media contacts.
Trust. Real-time dedicated support.
Providing Complete Commercial Scheduling Services:
• Broadcast and Print Traffic Delivery
• Automated XML Traffic Delivery
• Automated Traffic Verification
• Radio Spot Delivery with Traffic/Billboards
• Automated Scheduling of Radio Spots with Traffic
• Live Dedicated Agency Staff
• Guaranteed Delivery Reports
• Signed Proof of Receipt
XML traffic means new revenue streams for advertisers and broadcasters by allowing last-minute buys and scheduling closer to airtime.
- Stations ingest an XML file with flight date, advertiser, brand, Ad-ID, title, length.
- XML files are electronically mapped to contracts by station personnel, then approved and scheduled.
- Agencies receive confirmation once commercial instructions are accepted into the traffic system.
- XML delivery eliminates data entry errors, reducing discrepancies and make goods.
ECN Innovation puts clients ahead of traffic:
• Worked with SMPTE to create the XML standard.
• Launched the first XML traffic delivery system.
• The first to deliver XML traffic to stations.